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Website speed & Core Web Vitals optimisation

Fast enough for a buyer on a phone, in a hurry.

Most people who find you on Google are on a phone, often on mobile data. If your homepage takes six seconds to show anything, many of them leave before they see your listings or your number. Speed work fixes what makes pages slow, measured with Google's Core Web Vitals.
Mobile speed · PageSpeedExample
38

Google’s mobile performance score for a typical slow listing site.

Main content visible4.3 s

Google's target2.5 s

One-time project

fromAED 2,000+ 5% VAT

Pages that load quickly and respond smoothly on mobile, so fewer visitors leave before they get in touch.

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Problems it fixes

Signs this is holding you back.

  • Huge property photos

    Uncompressed 5MB images from a photographer's camera, loaded all at once, are the most common reason property sites are slow.

  • Too many plugins and scripts

    Chat widgets, sliders, trackers and page builders each add weight. Together they block the page from responding.

  • Layout that jumps around

    Buttons that move as the page loads cause mis-taps and a poor Cumulative Layout Shift score.

What we do

The work, step by step.

  1. 01

    Measure with real data

    We use Google PageSpeed Insights and field data from real Chrome users to find what's slow for your visitors.

  2. 02

    Image optimisation

    Modern formats, correct sizes for each screen and lazy loading for images below the fold.

  3. 03

    Script and plugin diet

    Remove, defer or replace scripts that block the page, keeping the tools your team actually uses.

  4. 04

    Stability fixes

    Reserve space for images, fonts and embeds so the layout doesn't shift while it loads.

Deliverables

What you get.

  • Speed audit with Core Web Vitals baseline (mobile and desktop)
  • Image, script and font optimisation
  • Caching and hosting recommendations
  • Before-and-after PageSpeed comparison
  • Guidelines for your team to keep the site fast

FAQ

Questions, answered

Can every site reach a perfect 100 score?

Not always, and it isn't the goal. Some themes and platforms have limits. We aim for “good” Core Web Vitals for real users. If the current platform makes that impossible, we'll tell you honestly and discuss a rebuild.

Will speed work break our website?

We work on a staging copy where possible and test key pages and forms before and after every change.

Related services

Free SEO audit

Find out what's costing you customers on Google.

Tell us your website. We'll review it against the businesses winning your searches and send you a clear report.

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